Vision and Mission

Who We Are
NGWI is a nationwide coalition of grape and grape products sectors representing grape growers, processors, wineries, and representatives of academic institutions and cooperative extension organizations committed to improving our industry.

NGWI gains strength by building upon the expertise and experience inherent in each of the groups from which its members are drawn.

Our Vision
The U.S. grape and grape product industries lead the world in sustainability, value and quality.

We are working to triple the industry's economic impact by the year 2020, to $150 billion annually. This projected figure is based on a conservative estimate of the current annual economic impact of approximately $50 billion annually.

In order to improve wine and grape production in the United States, NGWI created an integrated plan based on specific needs for technology development and strong outreach education programs that will provide technology to grape producers, processors and wineries.

Our key areas of research focus include:

  • Understanding and improving quality
  • Consumer insights and nutrition 
  • Production and processing efficiency 
  • Sustainable vineyard practices
  • Extension and outreach

Our Misson
Drive research to maximize productivity, sustainability and competitiveness of the U.S. grape industries.

Leadership and funding will be provided through creative public-private partnerships among government, academic, nonprofit and private sector partners accountable for research, development and adoption of business, environmental and socially responsible best practices in the American grape and wine industry.